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Apple reveals series of new products, makes bet that bigger is better

Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

(SBG) - Apple released a series of new products Wednesday in a product unveiling event, including the iPhone XS and the iPhone XS Max.

For awhile it seemed that the overall ethos of tech development was more compact and slim. But more recently, the new trend is to make products, specifically the screens, bigger. Apple, for example, released the iPhone X last year, which had a screen that looks fairly seamless from edge to edge.

The new iPhone XS and iPhone XS Max, priced at $999 and $1,099, respectively, appear similar to its predecessor, but some of the differences are that they are both available in gold and the latter product is the biggest iPhone model yet, even one of the largest smartphones on the market in general.

Apple has made updates in varying degrees to its past models -- whether with some of the software or hardware -- and will often add an 'S' to the name.

Along with these new additions to Apple's smartphone slate is the new iPhone XR, which, starting at $749 for a 64GB model, employs Apple's Face ID security system. It also features the infamous notch, as well as the 6.1-inch LCD display. The device is reportedly made of aluminum rather than stainless steel, among other minor differences.

The tech giant also released its Apple Watch Series 4, "beautifully redesigned with breakthrough communications, fitness and health capabilities," according to the company's official blog post.

"We’re thrilled Apple Watch has become an essential part of people's lives," said Jeff Williams, Apple’s chief operating officer.

Apple Watches of all generations have been credited with helping save people's lives on multiple occasions because of its advanced health monitoring capacity.

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