Reset the Code campaign: 'We're all the same, and we need to move forward as a community'

    University of Oregon students are striving to promote a respectful environment, free of fear and hate, with a new campus campaign called "Reset the Code." (SBG photo)

    EUGENE, Ore. – A student-run campaign is heading a new initiative with an old message: treat others how you want to be treated.

    It’s called “Reset the Code.”

    It’s a call to action for students and staff to come together and practice respect and kindness.

    The university is backing the campaign in a big way. The logo is on campus buildings, t-shirts, and on the shoulder of the basketball team’s warmup jerseys.

    Many students are asking, what does it mean?

    Tylynn Burns, Allen Hall Advertising campaign creator, said it’s meant to promote equality and acceptance.

    “Even though we're different and we have different backgrounds, I'm here for you. We're all the same, and we need to move forward as a community,” Burns said.

    And the initiative comes with a code. It reads: “I pledge to abide by mutual respect and reject complacency in the presence of fear and hate.”

    The “code” also refers to students’ ID numbers. They all start with the same two numbers.

    “Nine-five is something we’re all connected by. Everything after that is unique to every student.

    Students from the Allen Hall Advertising group hatched the idea after events in the fall.

    “We were sitting in a room. To me, it felt like 12 angry jurors. We were all just kind of enraged,” said Will Nielsen, Allen Hall Advertising campaign creator.

    They were enraged by incidents like a UO law professor accused of wearing black face at a Halloween party.

    “It really shocked me and hurt me just because I have never experienced anything like that,” said Savannah Nucci, a University of Oregon student.

    The election aftermath also upset them.

    “In the wake of the presidential election there were some protests and bursts of outrage and things like that. People are just not OK,” said Byron Womack, a University of Oregon associate.

    In the first 24 hours, the online pledge was signed 500 times and viewed in 25 countries.

    UO students hope this is just the beginning.

    “I hope to see it across campuses across the United States,” Nielsen said.

    “Things like this need to happen because you can't just assume that everyone feels a certain way. You can't assume that everyone's going to be OK,” Nucci said.

    The campaign kicked off last week, but it will culminate in “Reset Day” happening Friday, January 20 in front of the EMU.

    Students can sign the pledge on another giant banner that will be on campus. Anyone can sign the pledge online here:

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