'Locavore' researchers look to determine why the popular trend is growing

'Locavore' researchers look to determine why the popular trend is growing

LANE COUNTY, Ore. - Researchers say that buy food that is grown locally is a popular trend that was originated in the Northwest.

As time goes on, localvorism is not just a fad, but a lifestyle that more people are turning to.

The localvorism scene in Oregon is taken pretty seriously, and as strong consumer ideology.

Some people might see it as extreme, but Brandon Reich, who is a researcher with the University of Oregon, it's a thing to study.

For Reich, he says that most people stereotype a locavore as liberal, wealthy, hippie type of person. In his study, he found that typically isn't true.

"We found that things like political orientation, age, gender and even income don't even play a role in predicting localvorism," said Reich.

For Kris Woolhouse, the owner of Ruby Ambers Organic Oasis, she says that she has seen a trend in the last few years.

"I've been doing this market for the past 18 years, and I would say that it has definitely gone up, especially in the last five years," said Woolhouse.

Woolhouse describes herself as a locavore, and she says that he customers are too. Those customers are also increasing.

"More demand, and more people are getting educated about healthy, local food across all class barriers," said Woolhouse.

Reich says that his findings of localvorism show that the trend is forever growing, and will continue to stay in the consumer market.

Researchers say that they want to continue to study the trend. Their next goal is to look into whether it's generational, cultural or developed over time.

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