'Ducks With Purpose' at UO aims to raise awareness about childhood cancer research

“The number one thing for us is that we've reached so many people, and we've also been doing surveys throughout the campaign. And, the awareness through the student body has gone noticeably up and that's exciting. The whole goal is to raise awareness,” said group member Lily Gordon. (SBG)

EUGENE, Ore. - A student group at the University of Oregon called “Ducks With Purpose” is raising awareness for childhood cancer research.

The team of five is competing in this year’s Bateman Case Study Competition, which challenges college students to create a successful public relations campaign.

The UO group and many other PR groups partnered with an organization called “With Purpose,” that aims to remove barriers from finding cures for pediatric cancer.

So far, the group has spread the cause on social media and spoke in classrooms.

“The number one thing for us is that we've reached so many people, and we've also been doing surveys throughout the campaign. And, the awareness through the student body has gone noticeably up and that's exciting. The whole goal is to raise awareness,” said group member Lily Gordon.

According to “With Purpose,” only four new treatments for childhood cancer treatments have been FDA approved within the last 30 years.

The UO group is hosting its final event tonight at Straub Haul at 6 p.m.

It will feature cancer survivor and treatment research speakers as well as an opportunity to register to “Be the Match,” which aids in cancer research.

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