Report: Hugh Hefner's brother dead at 87

Keith Hefner and Hugh Hefner Playboy announces Jayde Nicole as Playboy's 2008 Playmate of the Year at a luncheon at the Playboy Mansion Los Angeles, California - 08.05.08 Featuring: Keith Hefner and Hugh Hefner Where: United States When: 08 May 2008 Credit: Rachel Worth / WENN

The younger brother of Playboy founder Hugh Hefner died in his Beverly Hills Home Friday morning, according to TMZ.

Keith Hefner, who was an executive at Playboy, handled Bunny training and recruitment, per TMZ.

TMZ reports it is unclear exactly what caused his death, though he had recently been battling cancer.

He was 87 years-old.

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