EUGENE, Ore. - Robert Noble had an itchy month.
He grew out his beard for the first time for Movember.
"I invited all of my friends to join me with this, and we raised some money and awareness for our brothers to help fight with them," he said.
According to Oregon Cancer Foundation, one in two men will be diagnosed with cancer.
"This is an affliction that affects a great number of men," Noble said. "It's one of the leading causes of men illness."
Money raised for the foundation provides a stopgap financial assistance to those in need in Lane County.
And while money can make a difference, so can awareness.
"I had more people come up when they see I had a beard and say, 'Oh is this for Movember?' They knew what it was, and Movember hasn't been around for that long," said Rick Dancer, a prostate cancer survivor.