EUGENE, Ore. - It's just a few days into November and 'Bro's Mo's' are already starting to get pretty hairy.
The Oregon Cancer Foundation officially kicked off its Grow Your Mo campaign Wednesday morning.
More than 200 community members helped kick off the campaign at an inaugural 'Neighbors Helping Neighbors with Cancer' breakfast Wednesday morning at the Eugene Hilton.
KMTR's own Anthony Kustura took to the stage along with former Eugene TV personality Rick Dancer to emcee the event.
Several community members were on hand, all growing their mo's to help raise money for local assistance for cancer patients.
"When cancer patient's money and resources has run out and they're desperate and they don't know how they're going to pay their utility bill or their rent, we're able to provide that help in that moment and build a bridge until we're able to find other resources to help them out," said Oregon Cancer Foundation President Dana Turell.
To vote for your favorite 'mo' this November, visit growyourmo.org.
A one-dollar donation equals one vote.