Watch: New 'It' trailer asks the question 'what are you afraid of?'
First it was a disturbing novel. Then it was a terrifying miniseries. Now it is a feature length film.
"It" is the 2017 remake of Stephen King's coming-of-age horror story hell bent on making sure younger audiences - just like their parents before them - remain forever traumatized by clowns.
The first full-length trailer for the film dropped Wednesday.
Immediately we're taken back to a time when kids still played outside -- the dark days when not every 12-year-old had an iPhone. Soon we find out that the town of Derry has a missing persons rate six times higher than the national average, "and that's just adults," we learn in the trailer.
A few cutaways to a creepy clown, an ominous red balloon and a screaming child and -- whew -- thank goodness that's over. Thanks for the nightmares, Steve.
The film is scheduled for a Sept. 8 release.